Managers & Executives

Broaden your skills in the proper fundamentals of marketing, gain confidence to do better, more effective marketing, and elevate your role within your business.

Senior Marketers

Develop higher level stategy to unlock growth for your business and upskill you and your team with quality training that works.

People & HR Managers

Make sure you are utilising your apprenticeship levy by upskilling your marketing teams and investing in their personal development.

Career movers

Start your new role on the very best footing with proper marketing fundamentals and learn how to execute winning marketing campaigns.

Absolutely not!

Marketing is marketing and what I teach is totally transferrable to any sector or category, B2C or B2B. Some of the examples used in the classes are from the world of hospitality, but many aren't. The fun and optional exam at the end of the Academy is set in a fictional world where you'll be selling personal robots on the planet Celestia!

The course covers MBA level training but does not constitute a recognised qualification from an academic institution or professional body. However, it will be CPD accredited (pending) and will give you credits towards your professional development. You will receive a certificate of completion whether or not you choose to complete the optional exam at the end of the course.

The exam is totally optional but is a great way to apply your learning in a fun way. We're all adults and this isn't school! It's doesn't involve any written course work. The process will happen over the course of one week where you have to respond to emails from colleagues and suppliers, navigate office politics and make decisions along the way. The decisions you make will determine what happens next and how successful your strategy will be.

Introducing the fictional world of RobsBots...

The year is 2049 on the Planet Celestia where personal robots have become increasingly important to the post-earth existence.  

There are 4 main brands in the category: Musk Machines, Zuckerborgs, Apple Androids, and the newest player - RobsBots.

Since the recent meteor scare, the market has been volatile and RobsBots has been losing market share. You've been asked to create a full marketing strategy for next year as your immediate priority.

You will have to liaise with your RobsBots colleagues, appoint research companies and creative agencies, and make strategic decisions ready for the Board's approval.

Each module is provided as an on-demand video that last around 1hr 30mins. You can watch the video anytime and anywhere to fit in with your busy schedule and day job. An audio version is also included in podcast form so you can listen whilst you're in the gym or walking the dog! You can take the course slowly at your own pace or watch each module back to back. I do however lock each module for seven days after the previous module has been unlocked (so you get 7 days in between modules being unlocked. I've done this to avoid binge-watching the whole course as that's not the best way to cement your learning. However, if you want to have a break away from the course, there is no time limit on completion. The modules and materials are available for as long as you have an active subscription.

When you purchase The Academy, you will receive a login to my portal where all the course materials live. You can access from any device connected to the internet at any time. You also receive 1 year's access to my member community where you can network with other members, post questions, access my monthly FAQ Friday, and - of course, access any of the materials and exclusive content for as long as you have an active subscription.

Yes.  Payment will be taken every 12 months for your subscription, during which time you have full access to all course materials, member community, FAQ Fridays and exclusive member content.

If you choose to cancel your subscription, you will lose all access to the platform after the current billing cycle ends (i.e. the end of the year that you have paid for).

Firstly, there is no such thing as "digital marketing". There's just marketing. There are digital tactics, and traditional tactics that are now also digital. So the term doesn't make much sense.

So yes, you are absolutely someone who will benefit from this course. It will teach you that promotion/communications is only 8% of the real job of marketing. You'll become a better marketer, grow in confidence and elevate your role!