ONE-DAY MASTER CLASSES

Currently available classes, delivered in-person to a classroom of up-to 20 people:

• THE 8% ELEPHANT
  Put down the toys and start doing proper marketing

• IT'S NOT SALES & MARKETING - IT'S CREATING CUSTOMERS
  Not two silos but different sides of the same coin

• HOW TO MAKE YOUR PEOPLE LOVE YOU 
  Creating an employer brand that attracts and retains the best people

• STORYTELLING
  It's much easier to write a story when you know what it's about

• BRAND POWER
  What makes you more than just a prodcut/service?

• YOU ARE NOT THE CUSTOMER
  Orientation, research and challenging internal assumptions

• YOU'RE LEAKING CUSTOMERS
  Stop measuring vanity and start measuring the leaks in your funnel

• WHO ARE YOU MARKETING TO?
  Choose who you want, and make them choose you