Your business says it puts customers first. Does it really? diagnosis

Ask almost any hospitality business whether it’s customer focused and the answer will be a resounding yes. Of course it is. We're in hospitality. Looking after people is what we do.

There’ll probably...

Continue Reading...
Are you listening to your guests, or just keeping score? diagnosis strategy

Hospitality businesses all like to think they value feedback and spend a fair amount of their time asking guests what they think. Guests are peppered with post-stay surveys, event debriefs, review req...

Continue Reading...
Why cutting your training budget costs more than it saves strategy

There are plenty of good reasons for hospitality businesses to be looking hard at their costs at the moment. Wage costs are up, margins are being squeezed in every direction and customers are being mo...

Continue Reading...
Guests are NOT looking for experiences. They’re looking for solutions. strategy

Hospitality loves the word ‘experience’.

Hotels no longer sell rooms; they create experiences. Venues no longer hire out meeting space; they deliver experiences. Restaurants, attractions, event organ...

Continue Reading...
Are you really segmenting your market, or just filing your bookings? diagnosis

When I ask how a hospitality business segments its market, I usually hear some variation of the same categories: corporate negotiated, leisure, groups, transient, wholesale, OTA and direct. There may ...

Continue Reading...
COQ AU VIN: Six branding lessons hospitality can learn from KFC's latest partnership strategy tactics

Hold the phone… KFC is opening a wine bar!?

Yes it is! Well, sort of.

For four days over the August Bank Holiday, the fried chicken behemoth is taking over Kachette Annex in Shoreditch with La Vieil...

Continue Reading...
1 2 3 4 5