Why KitKatās out-of-home ads are a masterclass in proper positioning, and what a chocolate heist tells us about the power of distinctive brand assets.
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Somewhere in Europe right now, there's a truc...
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Let me give you a stat that should make most marketers a little bit uncomfortableā¦ Most of what you and your colleagues call āmarketingāā¦
is only 8% of the actual job of marketing!
Now, tha...
Genius brand building ā or lad culture on life support?
Fosterās haveĀ just droppedĀ a new campaign called Love You CansĀ and, instead of inspirational slogans or limited-edition graphics, the cans are ...
Imagine if tomorrow, the government made it illegal for you to advertise your venue, to promote your rooms, or even show photos of your meeting spaces. No more glossy shots of bedrooms or buffets. No ...
Long before marketers were talking about funnels, favicons, and flash sales, they had something far simpler to craft their trade: the marketing mix.
The idea first cropped up in the 1940s, when a Har...
Whilst channel hopping onĀ TV the other night, I nearly choked on my late night chow mein. Not becauseĀ it was too spicy, or because IĀ felt guilty eating left-over Chinese that late, but because Itsuās ...
