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There’s a phrase that too often gets thrown around in hospitality:
“We just need to drive more revenue.”
It pops up in boardrooms, sales meetings and budget reviews. It sounds logical, sens...
Why KitKat’s out-of-home ads are a masterclass in proper positioning, and what a chocolate heist tells us about the power of distinctive brand assets.
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Somewhere in Europe right now, there's a truc...
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Let me give you a stat that should make most marketers a little bit uncomfortable… Most of what you and your colleagues call “marketing”…
is only 8% of the actual job of marketing!
Now, tha...
Genius brand building – or lad culture on life support?
Foster’s have just dropped a new campaign called Love You Cans and, instead of inspirational slogans or limited-edition graphics, the cans are ...
Imagine if tomorrow, the government made it illegal for you to advertise your venue, to promote your rooms, or even show photos of your meeting spaces. No more glossy shots of bedrooms or buffets. No ...
Long before marketers were talking about funnels, favicons, and flash sales, they had something far simpler to craft their trade: the marketing mix.
The idea first cropped up in the 1940s, when a Har...
