Strategic choices

You've chosen your strategic direction.

Now define the Positioning that best captures the opportunity identified in your research.

Target Market: Early adopters and tech-enthusiasts aged 25–45 seeking cutting-edge AI functionality and innovation leadership.

Positioning: RobsBots: The most advanced AI companion in Celestia.
Smarter learning. Smarter features. Smarter homes.

Primary Objective: Increase brand consideration by repositioning RobsBots as the category’s technology leader.

Funnel Focus: Shift perceptions at the top of funnel through innovation messaging.

Product Implication: Accelerate development of new AI-driven features and premium add-ons to compete directly with Musk Machines.

Target Market: Life Enrichers– adults 30–55 balancing work and family, looking to enhance everyday life on Celestia.

Positioning: RobsBots exist to make everyday life better, more convenient and more supported.
Trusted reliability with emotional reassurance.

Primary Objective: Drive brand preference by strengthening associations with "ease", and "better".

Funnel Focus: Grow consideration and preference at the top and middle of funnel.

Product Implication: Refine messaging to emphasise simplicity, intuitive support and dependability - not feature overload.

Target Market: Competitive, performance-driven buyers who value durability and strength above all else.

Positioning: The toughest, strongest and most battle-ready bots on Celestia.
Built to outperform. Built to outlast. Built to win.

Primary Objective: Increase short-term purchase intent through comparative strength messaging and competitive differentiation.

Funnel Focus: Bottom-of-funnel activation and direct competitor switching.

Product Implication: Redesign hardware casing and visual identity to emphasise toughness and mechanical superiority.