Strategic choices
You've chosen your strategic direction.
Now define the Positioning that best captures the opportunity identified in your research.
PLEASE BOOKMARK THIS PAGE SO YOU CAN RETURN AND MAKE YOUR DECISION.
OPTION ONE
Future Perfect
Target Market: Early adopters and tech-enthusiasts aged 25–45 seeking cutting-edge AI functionality and innovation leadership.
Positioning: RobsBots: The most advanced AI companion in Celestia.
Smarter learning. Smarter features. Smarter homes.
Primary Objective: Increase brand consideration by repositioning RobsBots as the category’s technology leader.
Funnel Focus: Shift perceptions at the top of funnel through innovation messaging.
Product Implication: Accelerate development of new AI-driven features and premium add-ons to compete directly with Musk Machines.
OPTION TWO
Engineered For Every Day
Target Market: Life Enrichers seeking greater ease, reassurance and balance in their daily lives.
Positioning: RobsBots: Designed to make everyday life feel simpler and more supported - intelligent technology with dependable performance.
Primary Objective: Strengthen brand consideration and reinforce RobsBots’ role as a helpful companion for daily routines.
Funnel Focus: Build consideration by reinforcing everyday support.
Product Implication: Enhance usability and introduce small service-led improvements that make everyday tasks feel less stressful.
OPTION THREE
Built to Beat
Target Market: Competitive, performance-driven buyers who value durability and strength above all else.
Positioning: The toughest, strongest and most battle-ready bots on Celestia.
Built to outperform. Built to outlast. Built to win.
Primary Objective: Increase short-term purchase intent through comparative strength messaging and competitive differentiation.
Funnel Focus: Bottom-of-funnel activation and direct competitor switching.
Product Implication: Redesign hardware casing and visual identity to emphasise toughness and mechanical superiority.
