Strategic choices
Here are your strategic options.
Now you have received your research, you must digest the data in order to complete your diagnosis and move on to your strategy. Based on the quality of the research you bought, you now have some strategic choices to make.
You can recommend any product changes you feel will make your strategy work. If your strategy is accepted, you can assume that those changes will happen and that you can forge ahead with tactical choices based on your strategy.
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PLEASE BOOKMARK THIS PAGE SO YOU CAN RETURN AND MAKE YOUR DECISION.
(You can of course also access via your email message).
OPTION ONE
Emotional Brand-Building
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Target Market: Adults aged 40–65, juggling responsibilities and craving ease
Positioning: RobsBots: Better for Life — a lasting difference in every corner of your home
Objectives:Â
Increase top-of-funnel awareness (brand campaigns)
Drive mid-funnel engagement via emotional storytelling
Convert via a tailored D2C experience
Product changes:
Reduce to 3 hero robots with clear roles & personalities.
OPTION TWO
Life Solution Positioning
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Target Market: Professionals 35–55, overwhelmed and overstretched
Positioning: RobsBots: Your everyday backup – built to outlast the chaos
Objectives:Â
Reassure existing customers (retain + upsell)
Focus on website journeys and product reviews
Promote durability and performance across segments
Product changes:
Keep 5 models, each pitched for a pain point (cleaning, errands, childcare etc.)
OPTIONÂ THREE
Functional Value Play
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Target Market: Working parents & carers 30–50, driven by value-for-effort
Positioning: RobsBots: Small helpers, big difference
Objectives:Â
Increase mid-funnel interest via direct feature comparisons
Reduce abandonment through improved D2C UX
Boost word-of-mouth via refer-a-friend or social proof
Product changes:
Retain range but refocus communications
