Strategic choices
Here are your strategic options.
Now you have received your research, you must digest the data in order to complete your diagnosis and move on to your strategy. Based on the quality of the research you bought, you now have some strategic choices to make.
You can recommend any product changes you feel will make your strategy work. If your strategy is accepted, you can assume that those changes will happen and that you can forge ahead with tactical choices based on your strategy.
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PLEASE BOOKMARK THIS PAGE SO YOU CAN RETURN AND MAKE YOUR DECISION.
(You can of course also access via your email message).
OPTION ONE
Performance-led Positioning
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Target Market: Busy 30–55 year-olds looking for efficiency
Positioning: RobsBots: Engineered for Everyday Ease
Objectives:Â
Plug awareness gaps via PPC and outdoor
Drive conversions through promotions and deals
Product changes:
Retain full range; emphasise features
OPTION TWO
Routine Revolution Theme
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Target Market: Homeowners, 35–60, frustrated by chores
Positioning: RobsBots: Your home’s secret weapon
Objectives:Â
Spike interest with feature-led campaigns
Increase trial and consideration via bundle deals
Product changes:
Promote best-selling models with upgrades
OPTIONÂ THREE
Practical Reliability
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Target Market: Older couples, 50–70, less tech-savvy
Positioning: RobsBots: Built to last. Built for you.
Objectives:Â
Grow trust and retention via targeted ads
Reduce customer confusion via simplified website flows
Product changes:
Strip back to 4 bots, no frills
