Strategic choices
Here are your strategic options.
Now you have received your research, you must digest the data in order to complete your diagnosis and move on to your strategy. Based on the quality of the research you bought, you now have some strategic choices to make.
You can recommend any product changes you feel will make your strategy work. If your strategy is accepted, you can assume that those changes will happen and that you can forge ahead with tactical choices based on your strategy.
PLEASE BOOKMARK THIS PAGE SO YOU CAN RETURN AND MAKE YOUR DECISION.
(You can of course also access via your email message).
OPTION ONE
Category Redefiner
Target Market: 35–65, sophisticated and future-focused
Positioning: RobsBots: The premium partner for modern life
Objectives:
Rebuild brand equity with nationwide launch
Deploy cross-platform emotional storytelling
Elevate to top-of-mind brand in category
Product changes:
Relaunch 3 elite bots with premium pricing
OPTION TWO
Mainstream Domination
Target Market: Entire mainstream 30–65 bracket
Positioning: RobsBots: Home help made human
Objectives:
Full funnel domination from TV to TikTok
Retarget with precision D2C experiences
Land “Better for Life” emotionally
Product changes:
Full range rebrand and storytelling
OPTION THREE
Persona-based Perfection
Target Market: Four personas (The Juggler, The Solo Carer, The Empty Nester, etc.)
Positioning: RobsBots: One brand. Four lives. All better.
Objectives:
Persona-led marketing campaigns
Hyper-personalised website journeys
Custom messaging across channels
Product changes:
Tailored bundles, custom naming
