YOU'VE SMASHED IT!

Kryton Earthington

From: Kryton Earthington [k.earthington@robsbots.cel]
Sent: Today, 9:22AM
Subject: I'm over the moon!

Allow me - just this once - to dispense with the excessive formalities!

YOU'VE ONLY GONE AND BLOODY WELL KNOCKED IT OUT THE PARK!!

I couldn't be happier with you! RobsBots has not merely stabilised... It's surged!

Across Celestia, headlines are celebrating our return. Investors are smiling again. Households are choosing us - not because we're louder, cheaper, or shinier... but because we matter.

You diagnosed with discipline, balancing quantitative evidence with qualitative depth. You resisted the temptation of perfection and instead gathered enough certainty to act. That judgement alone separates you from most marketers!

Then you made the pivotal decision - you chose the correct playing field. Not the innovation arms race or the Price battleground, but recognised that RobsBots wins in everyday life - with the Life Enrichers segment who seek ease, reassurance and dependable support.

Better For Life was not decoration. It was conviction!

And then you deployed.

Charles Abbott delivered credibility and reach. Pat Bottomley then translated sound strategy into something visible, emotional and commercially powerful.

Integrated. Cohesive. Confident.

Yes, you authorised a slight overspend. I noticed. The Board noticed. But you justified it - clearly, confidently, and with projected ROMI that made even our most sceptical directors nod along. You did not overspend recklessly; you invested strategically. And the return has vindicated that judgement.

The attributes most strongly linked to purchase intent are now owned by us and market consideration has grown considerably. The Sales team then did what it was always capable of doing once the brand was preferred.

Revenue has turned to growth. Market confidence has been restored. And - I say this without exaggeration - the business feels proud again (I think I even saw Scarlett smile yesterday)!

You have not simply executed a campaign. You have realised a vision I've had for many years - and for that, I'd just like to say:

Thank you!

So... on behalf of RobsBots, Karla and I would be delighted to offer you the role of:

Chief Marketing Officer

We need leaders who understand that we are not the customer but know how to deliver what they really want us to deliver for them.

I look forward to working alongside you more closely as we enter the next chapter.

With genuine appreciation,

...........................
Kryton Earthington
Chair of Board
RobsBots