Your marketing isn't under-resourced. It's under-trained.
Building marketing capability across your team drives stronger commercial performance, more confident decision-making, and more consistent results.
Most hospitality marketers are learning 'on the job'
Hospitality businesses invest heavily in operations, service and sales training. But marketing is often expected to be picked up along the way.
Recent research from Ipsos reveals:
- Only ~1 in 3 marketers meet basic knowledge benchmarks
- Trained marketers are significantly more effective
- They're more confident, less stressed, and more likely to stay
Which means marketing often ends up reactive, inconsistent, and harder to tie back to real commercial performance. Teams stay busy, but it’s not always clear what’s actually working or where real growth is coming from.
It's not an effort problem. It's a capability problem.
- More campaigns don't fix it.
- More channels don't fix it.
- More AI tools don't fix it.
Better marketing thinking does!
My Academy is designed to build that capability across your team, so marketing becomes a driver of growth, not just more activity.
A structured approach to better marketing strategy
The Academy gives your team a shared understanding of how 'proper marketing' actually works, covering:
🎓 Diagnosis & market understanding
🎓 Segmentation, targeting and positioning
🎓 SMART objective setting
🎓 Product, pricing and communications
🎓 Integrated marketing execution
What will this deliver for my business?
Better commercial decisions
Your team understands what drives results - not just activity
Stronger marketing performance
More effective campaigns, better use of budget, clearer commercial impact.
More confident & capable teams
Less guesswork, less stress, more consistency across the function.
Build marketing capability across your team
Start with a pilot or roll it out more widely - choose the approach that fits you.
Team STARTER
£652
per seat
5% off individual price
- Build a stronger foundation across your core marketing team
- Reduce guesswork in day-to-day decision making
- Improve effectiveness without major disruption
- CPD-accredited training
- Individual access
- Central invoicing
5 + people
TYPICAL INVESTMENT - £5K
👉 Ideal for piloting with a small group before a wider rollout
Team GROWTH
£652
per seat
10% off individual price
- Create a shared approach across teams and properties
- Improve campaign performance and reduce wasted spend
- Align marketing more closely to commercial goals
- CPD-accredited training
- Individual access
- Central invoicing
10+ people
TYPICAL INVESTMENT - £10K
👉 Ideal for building consistency across teams and improving performance
Team SCALE
£652
per seat
20% off individual price
- Build marketing capability across the organisation
- Drive more consistent performance across properties
- Make marketing a more reliable driver of revenue
- CPD-accredited training
- Individual access
- Central invoicing
20+ people
TYPICAL INVESTMENT - £18K
👉 Ideal for rolling out across multiple properties at a bigger scale
How it works
✓ You choose how many licenses you need
✓ I invoice your company centrally
✓ Your team gets granted individual access
✓ They complete at their own pace
No business disruption. No complex implementation or onboarding. Fully online and on-demand modules meaning they learn at their own pace.
Anytime. Anywhere.
Built for hospitality and events
I'm a brand and marketing consultant with 25+ years' experience in hospitality, Meetings & Events and now train hospitality marketers to be better at marketing, grow in confidence, and elevate their roles. I designed the Academy specifically for the commercial realities of:
- hotel groups
- venue portfolios
- management companies
- event-driven businesses
Start building marketing capability across your team
Start with a pilot or roll it out more widely – we can have a quick chat and see if it’s a fit.
Book a quick call15 mins. No pressure. You can tell me no.
