Three Steps to Proper Marketing

Proper marketing is not promotion or comms. It's the process of Diagnosis > Strategy > Tactics as defined by McElroy's famous memo way back in 1931 which became the blueprint for all modern marketing and brand management. This course will cover each of those 3 stages in more detail and get you thinking bigger than just promotional tactics.

Three Steps to Proper Marketing

This course will cover each of those 3 stages in more detail and get you thinking bigger than just promotional tactics.

Join Rob as we step back to 1931 and uncover the document that quietly shaped modern marketing forever.

In this free class, you’ll discover how Neil McElroy’s original blueprint for brand management still provides the clearest structure for doing marketing properly today - not just posting content, chasing trends or tinkering with tactics, but building a disciplined, commercial marketing process that actually creates customers.

Across three simple but powerful steps - Diagnosis, Strategy and Tactics - you’ll learn:

✅

Why most marketing fails before it even starts

✅

How to stop guessing & use research properly

✅

Who to target and how to position properly

✅

Why tactics rely on diagnosis and strategy first

If you’ve ever felt like marketing has become reactive, noisy or overly focused on “doing stuff”, this class will reset your thinking and give you a framework you can apply immediately.

Three Steps to Proper Marketing

Three Steps to Proper Marketing

Join Rob as we step back to 1931 and uncover the document that quietly shaped modern marketing forever.

✅

✅

✅

✅

This isn’t my process. It’s THE process.

Join Our Free Trial