Strategic choices
The diagnosis in. Now choose your direction.
You've absorbed the Qual. You've reviewed the Quant. You've seen what drives purchase intent on Celestia. Now the question is not what does the research say, but:
Where should RobsBots compete over the next 3 years?
Which playing field helps us win?
PLEASE BOOKMARK THIS PAGE SO YOU CAN RETURN AND MAKE YOUR DECISION.
OPTION ONE
Innovation Arms Race
Position RobsBots as the most technologically advanced robot in Celestia.
Compete on superior tech. Win through smarter AI, features and product leadership.
OPTION TWO
Price Disruptor
Reposition RobsBots as the most affordable, accessible robot on the market.
Compete on affordability. Win through cost leadership, promotion and accessibility.
OPTION THREE
Everyday Advantage
Reposition RobsBots as the most dependable, reliable robots in everyday life.
Compete on everyday usefulness. Win through clarity on owned attributes.
