When news broke that GOV.UK had been given a brand refresh by M&C Saatchi at a reported cost of over half a million quid, many British taxpayers let out a collective "Oh FFS!"... Was this really the b...
AsĀ President Trump imposes tariffs on imports from various countries, businesses across multiple industriesĀ find themselves facing higher costs and will be faced with the conundrum of maintaining pric...
Marketers love to talk about segmentation but, too often, they get it completely wrong. One of the biggest mistakes is treating broad, arbitrary groups (like industry sectors or entire generations) as...
Marketers love the idea of uncovering some hyper-specific, hidden insight that will unlock success. They think that great marketing strategy comes from sophisticated data models, complex algorithms, a...
Airbnb has revolutionised the hospitality industry, not by offering more luxurious accommodation or lower prices, but by positioning itself on emotional attributes and category entry points that tradi...
Nike is a brand that has long been synonymous with winning, both in sports and in the market. However, recent performance trends have shown that even the biggest players can stumble when their distrib...
