What if it was illegal to market your product? strategy

Imagine if tomorrow, the government made it illegal for you to advertise your venue, to promote your rooms, or even show photos of your meeting spaces. No more glossy shots of bedrooms or buffets. No ...

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Stop Taking the Pee – that path to growth is paved with Pious intentions. tactics

Long before marketers were talking about funnels, favicons, and flash sales, they had something far simpler to craft their trade: the marketing mix.

The idea first cropped up in the 1940s, when a Har...

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You want some? Itsu's meme dream in showmanship tactics

Whilst channel hopping on TV the other night, I nearly choked on my late night chow mein. Not because it was too spicy, or because I felt guilty eating left-over Chinese that late, but because Itsu’s ...

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Suspicious Minds: What Elvis can teach marketers 40+ years after he left the building. strategy

For those that know me, I'm an Elvis fan. Well more of a 'fanatic', really... Well, pretty obsessed actually. I don't think I was given much of a choice growing up. My dad was a singer in the late 50'...

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A MMMasterclass in using distinctive assets to build brand strategy

The Calgary Stampede is an annual rodeo festival held every July in Calgary, Alberta. The 10-day festival bills itself as the 'greatest show on earth' and attracts over 1 million visitors every year. ...

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Don’t Look Back in Aldi: A Proper Lesson in Customer-Centricity diagnosis

Picture it: a working-class town up in t'north. The sun’s blazing (or 'crackin' t'flags' as we say up there). The beer’s warm and just down the road from Heaton Park, where the Oasis reunion is about ...

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