Rob Chamberlain Marketing

You Are Not The Customer: How Customer Centricity Improves Marketing Performance diagnosis

A Marketing Week Career and Salary Survey found that 53% of marketers have no training in marketing. More than half. To most discerning hospitality businesses, that should be a pretty worrying problem...

It's A Lot Easier To Write A Story When You Know What It's About diagnosis strategy

LinkedIn is alive at the moment with posts about the Cannes Lions International Festival of Creativity. I’ve never been but it certainly feels like I’m there when I scroll through my feed. If it’s not...

When Your Brand's Made From Girders, It Takes Big Stones To Leave It Alone. strategy

Scotland haven't been at a World Cup since 1998... Twenty-eight years of hurt, hope, near misses, and the particular brand of gallows humour only a football nation with genuinely low expectations coul...

Revenue Is Vanity. Profit Is Sanity. Why hospitality keeps getting this backwards tactics

There’s a phrase that too often gets thrown around in hospitality:

“We just need to drive more revenue.”

It pops up in boardrooms, sales meetings and budget reviews. It sounds logical, sens...

Have a break. Have a brand lesson strategy

Why KitKat’s out-of-home ads are a masterclass in proper positioning, and what a chocolate heist tells us about the power of distinctive brand assets.

Somewhere in Europe right now, there's a truc...

The 8% Marketing Elephant: Why your marketing isn't driving growth vlog

Let me give you a stat that should make most marketers a little bit uncomfortable… Most of what you and your colleagues call “marketing”…

is only 8% of the actual job of marketing!

Now, tha...

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