Hospitality businesses all like to think they value feedback and spend a fair amount of their time asking guests what they think. Guests are peppered with post-stay surveys, event debriefs, review req...

When I ask how a hospitality business segments its market, I usually hear some variation of the same categories: corporate negotiated, leisure, groups, transient, wholesale, OTA and direct. There may ...

A Marketing Week Career and Salary Survey found that 53% of marketers have no training in marketing. More than half. To most discerning hospitality businesses, that should be a pretty worrying problem...

LinkedIn is alive at the moment with posts about the Cannes Lions International Festival of Creativity. I’ve never been but it certainly feels like I’m there when I scroll through my feed. If it’s not...

Genius brand building – or lad culture on life support?

Foster’s have just dropped a new campaign called Love You Cans and, instead of inspirational slogans or limited-edition graphics, the cans are ...

Picture it: a working-class town up in t'north. The sun’s blazing (or 'crackin' t'flags' as we say up there). The beer’s warm and just down the road from Heaton Park, where the Oasis reunion is about ...