Rob Chamberlain Marketing

Are you listening to your guests, or just keeping score? diagnosis strategy

Hospitality businesses all like to think they value feedback and spend a fair amount of their time asking guests what they think. Guests are peppered with post-stay surveys, event debriefs, review req...

Rob Chamberlain Hospitality Marketing Training - Why cutting your training budget costs more than it saves

Why cutting your training budget costs more than it saves strategy

There are plenty of good reasons for hospitality businesses to be looking hard at their costs at the moment. Wage costs are up, margins are being squeezed in every direction and customers are being mo...

Rob Chamberlain Marketing - Guests are not looking for experiences

Guests are NOT looking for experiences. They’re looking for solutions. strategy

Hospitality loves the word ‘experience’.

Hotels no longer sell rooms; they create experiences. Venues no longer hire out meeting space; they deliver experiences. Restaurants, attractions, event organ...

Rob Chamberlain Marketing - Six branding lessons for hospitality

COQ AU VIN: Six branding lessons hospitality can learn from KFC's latest partnership strategy tactics

Hold the phone… KFC is opening a wine bar!?

Yes it is! Well, sort of.

For four days over the August Bank Holiday, the fried chicken behemoth is taking over Kachette Annex in Shoreditch with La Vieil...

It's A Lot Easier To Write A Story When You Know What It's About diagnosis strategy

LinkedIn is alive at the moment with posts about the Cannes Lions International Festival of Creativity. I’ve never been but it certainly feels like I’m there when I scroll through my feed. If it’s not...

When Your Brand's Made From Girders, It Takes Big Stones To Leave It Alone. strategy

Scotland haven't been at a World Cup since 1998... Twenty-eight years of hurt, hope, near misses, and the particular brand of gallows humour only a football nation with genuinely low expectations coul...

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