LinkedIn is alive at the moment with posts about the Cannes Lions International Festival of Creativity. I’ve never been but it certainly feels like I’m there when I scroll through my feed. If it’s not...

Scotland haven't been at a World Cup since 1998... Twenty-eight years of hurt, hope, near misses, and the particular brand of gallows humour only a football nation with genuinely low expectations coul...

Why KitKat’s out-of-home ads are a masterclass in proper positioning, and what a chocolate heist tells us about the power of distinctive brand assets.

Somewhere in Europe right now, there's a truc...

Genius brand building – or lad culture on life support?

Foster’s have just dropped a new campaign called Love You Cans and, instead of inspirational slogans or limited-edition graphics, the cans are ...

Imagine if tomorrow, the government made it illegal for you to advertise your venue, to promote your rooms, or even show photos of your meeting spaces. No more glossy shots of bedrooms or buffets. No ...

For those that know me, I'm an Elvis fan. Well more of a 'fanatic', really... Well, pretty obsessed actually. I don't think I was given much of a choice growing up. My dad was a singer in the late 50'...